About us

Equal is a consumer brand under Whole Earth Brands, specializing in sugar substitutes. It offers a range of sweetening solutions that provide the taste of sugar without the added calories, catering to those seeking healthier alternatives.

 

At Equal, we believe in crafting a sweeter life for everyone, without compromising on health and well-being. Our philosophy revolves around the harmony of taste and wellness, offering a range of products that redefine sweetness for the conscious consumer. Each product is a testament to our commitment to creating a guilt-free indulgence. We believe that a healthier choice should not be a compromise.

 

OUR MISSION

Enabling healthier lifestyles and providing access to high-quality plant-based sweeteners, flavour enhancers, and other food through our diverse portfolio of trusted brands and delicious products.

 

OUR PHILOSOPHY

Striking a harmony of taste and wellness, offering a range of products.